Fishing for audience: Tim Kring

Alternate reality raconteur Tim Kring suggests that content creators “fish where the fish are.” When it comes to engaging the public, you have to go to your audience. That is: across platforms, across broadcast channels and even across the real world.

At least that’s what the screenwriter and TV producer told us in the Aquarium this year at C2 Montréal 2017. His interview from our live-broadcasting space is featured in a new episode of C2 Podcast, “Audience knows best,” which explores ways to stay connected.

“The idea was… let’s use every piece of the buffalo,” he tells interviewer Chris Denson (of Innovation Crush) about the strategy behind his runaway hit TV franchise Heroes. “We’ll tell a story over here, and we’ll tell a story over here, and we’ll tell a story over here, and we’ll take it all pretty seriously. It’s not just an afterthought.”

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Original published: 2017-11-14 16:01:01 Read the full Montreal News here


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